Different Landscape Perceptions of the Same Territorial Area: A Research Study in Italy

From the definition of landscape offered in the European Landscape Convention, this study explores the various facets of the term and the many ways in which the perception of landscape by different people can be influenced by different factors, such as socioterritorial belonging and tourism promotion. The study aims to analyze and understand the perspectives of insiders and outsiders on the same territorial area. Analysis of questionnaires, qualitative interviews, and visual images reveals a different significance of the landscape and its natural and human elements. The study concludes with some reflections about the meanings that insiders and outsiders assign to different elements by virtue of the symbolic-cultural system of the community they belong to or the influence of the destination image proposed by tourist promotion.