Webpages vary drastically in their look and feel: the presence of images is a major discriminating factor. Some webpages contain mainly text; others exploit flashy ads and a variety of eye-catching pictures. In this paper, we investigate the impact of graphics on webpage aesthetics perception and computation. We split webpages in three categories -- small, moderate and high amount of graphics -- and analyzed how different visual features predicted aesthetics for the different categories. Significant between-category differences were found, e.g., the amount of white space decreased aesthetics for the high-graphic webpages, but not for other webpages; more on-page main colors increased aesthetics for the low-graphic webpages, but decreased for the high-graphic webpages. We suggest future research investigates separately webpages with low and high graphic amount. No single improvement recipe may exist for all webpages; a more fruitful strategy would be suggesting different improvements for different types of webpages.

Webpage aesthetics: One size doesn't fit all

Miniukovich, Aliaksei;De Angeli, Antonella
2016-01-01

Abstract

Webpages vary drastically in their look and feel: the presence of images is a major discriminating factor. Some webpages contain mainly text; others exploit flashy ads and a variety of eye-catching pictures. In this paper, we investigate the impact of graphics on webpage aesthetics perception and computation. We split webpages in three categories -- small, moderate and high amount of graphics -- and analyzed how different visual features predicted aesthetics for the different categories. Significant between-category differences were found, e.g., the amount of white space decreased aesthetics for the high-graphic webpages, but not for other webpages; more on-page main colors increased aesthetics for the low-graphic webpages, but decreased for the high-graphic webpages. We suggest future research investigates separately webpages with low and high graphic amount. No single improvement recipe may exist for all webpages; a more fruitful strategy would be suggesting different improvements for different types of webpages.
2016
Proceedings of the 9th Nordic Conference on Human-Computer Interaction
New York
Association for Computing Machinery
9781450347631
9781450347631
Miniukovich, Aliaksei; De Angeli, Antonella
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11572/164403
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