The purpose of this paper is to provide an across time perspective on destinations´ ability to enhance movie productions. A longitudinal approach is used: a destination film production history is analyzed through an holistic case study. Different cinematic periods were identified and post-release marketing activities documented and discussed. This study complements existing literature by providing a comprehensive analysis of the long term interplay between movie productions and related marketing initiatives undertaken at destinations. Implications for researchers and marketers are discussed.

Film tourism and after release marketing initiatives a longitudinal case study / Serena, Volo; Irimias, Anna Rita. - In: JOURNAL OF TRAVEL & TOURISM MARKETING. - ISSN 1054-8408. - 33:8(2016), pp. 1071-1087. [10.1080/10548408.2015.1094000]

Film tourism and after release marketing initiatives a longitudinal case study

Irimias, Anna Rita
2016-01-01

Abstract

The purpose of this paper is to provide an across time perspective on destinations´ ability to enhance movie productions. A longitudinal approach is used: a destination film production history is analyzed through an holistic case study. Different cinematic periods were identified and post-release marketing activities documented and discussed. This study complements existing literature by providing a comprehensive analysis of the long term interplay between movie productions and related marketing initiatives undertaken at destinations. Implications for researchers and marketers are discussed.
2016
8
Serena, Volo; Irimias, Anna Rita
Film tourism and after release marketing initiatives a longitudinal case study / Serena, Volo; Irimias, Anna Rita. - In: JOURNAL OF TRAVEL & TOURISM MARKETING. - ISSN 1054-8408. - 33:8(2016), pp. 1071-1087. [10.1080/10548408.2015.1094000]
File in questo prodotto:
File Dimensione Formato  
JTTM_2015_Volo_Irimiás_film_tourism.pdf

Solo gestori archivio

Tipologia: Post-print referato (Refereed author’s manuscript)
Licenza: Tutti i diritti riservati (All rights reserved)
Dimensione 587.45 kB
Formato Adobe PDF
587.45 kB Adobe PDF   Visualizza/Apri

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11572/153574
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 13
  • ???jsp.display-item.citation.isi??? 12
social impact